Dueggì Money, a company specializing in the financial sector and in particular in the segment of loans to employees and retirees, for advertising on the web opens a new communication.
In planning their marketing strategies, Dueggì Money has decided to exploit the great potential of the Web creating online campaigns aimed at increasing the brand awareness and promotion of products to the general Internet audience.
For this reason it was planned a series of actions including a web advertising campaign banners on websites about 6,000 Italians, and DEM aimed at target groups (pensioners, civil servants and private). More than 30 have been carried out creative and will soon reach another 10. In only two weeks have been recorded around 100,000 total visits and 90,000 unique visitors well. The data are intended to grow over time.
"Different from the stereotypes and with a creative style marked by irony, this new communication will remain imprinted. - Lazarus says Picardi, Web Marketing Manager and creator of the campaign - Our target is used to associate with the financial sector images of money falling from the sky, houses and trips, happy people. We decided, for web communication, to give a jolt to these clichés, but definitely reassuring obvious that users often leave us indifferent. "
Among the creativity currently online
Relax Loan: The proposed banners hung with an old five hundred newspapers. It's time to enjoy a more comfortable life with a loan Dueggì Money.
Fast Loan: a slogan frequently used spots of financial companies, is tinged with irony thanks to the association of the image of a sperm that reached the finish line sports a sign saying "First".
Anxiety Loan: This is ironic creativity on finance panic: three blue pills in the foreground, the most famous in the world, chosen as a remedy for anxiety.
30000.01: accompanied by the claim "the loan with something more", this banner plays with the concept of strangeness to the attention of users.
The increasing attention of Dueggì Money for Internet led to the 'opening of the company's blog , a space, constantly updated by the editorial staff inside, the theme for the deepening world of finance and the creation of the Facebook page that represents a further opportunity for dialogue with whom, employees and customers, already knows the world Dueggì Money and who could lick join.
Read the official press release. Dueggì Money
Roberta D'Onofrio
Press Office
Money is a trademark of Dueggì Dueggì Finanziaria UIC Registration Legislative Decree no. No 385/93 33928. Offers subject to acceptance by Finance SpA Dueggì or the Company will deliver the funding. Information sheets available at the Financial and Stores Dueggì Money.
