Dueggì Money, a company specializing in the financial sector and in particular in the segment of loans to employees and retirees, for advertising on the web opens a new communication.
In planning their marketing strategies, Dueggì Money decided to exploit the great potential of the Web creating online campaigns aimed at increasing the brand awareness and promotion of products to the general Internet audience.
For this reason it was planned a series of actions including a campaign web advertising banners on Web sites about 6,000 Italians, and DEM targeted to the target audience (Retirees, Public and Private Employees). More than 30 creativity have been realized and will soon reach another 10. In only two weeks have been recorded around 100,000 total visits and 90,000 unique visitors well. The data are intended to grow over time.
"Different from the stereotypes and with a creative style marked by irony, this new communication will remain imprinted. - Lazarus says Picardi, Web Marketing Manager and creator of the campaign - Our target is accustomed to associate with the financial sector images of money falling from the sky, houses and trips, happy people. We decided, for web communication, to shake these clichés, but definitely reassuring obvious that users often leave us indifferent. "
Among the creativity currently online
Relax Loan: The proposed banners hung with an old five hundred newspapers. Time to enjoy a more comfortable life with a loan Dueggì Money.
Fast Loan: a slogan frequently used in commercials for financial companies, is tinged with irony by associating the image of a sperm that reached the finish line sports a sign saying "First".
Anxiety Loan: This is ironic about the creative financing panic: first floor, three blue pills, the most famous in the world, chosen as a remedy for anxiety.
30,000.01: accompanied by the claim "the loan with something more", this banner plays on the concept of strangeness to the attention of users.
The increasing attention of Dueggì Money Internet has led to 'open the company blog , a space, constantly updated by the editors internal, intended to deepen the theme of world finance and the creation of the Facebook page that represents a further opportunity for dialogue with whom, employees and customers, already knows the world and who could Dueggì Money to be part of.
Read the official press release. Dueggì Money
Roberta D'Onofrio
Press Office
Dueggì Money is a trademark of Dueggì Finanziaria UIC Registration Legislative Decree no. 385/93 n. 33928. Offers subject to acceptance by Finance Dueggì SpA or the Company will deliver the funding. Information sheets available at the headquarters and Stores Financial Dueggì Money.
