Dueggì Money, a company specializing in the financial sector and in particular in the segment of loans to employees and retirees, for advertising on the web opens a new communication.

In planning their marketing strategies, Dueggì Money decided to exploit the great potential of the Web creating online campaigns aimed at increasing the brand awareness and promotion of products to the general Internet audience.

For this reason it was planned a series of actions including a campaign web advertising banners on Web sites about 6,000 Italians, and DEM targeted to the target audience (Retirees, Public and Private Employees). More than 30 creativity have been realized and will soon reach another 10. In only two weeks have been recorded around 100,000 total visits and 90,000 unique visitors well. The data are intended to grow over time.

"Different from the stereotypes and with a creative style marked by irony, this new communication will remain imprinted. - Lazarus says Picardi, Web Marketing Manager and creator of the campaign - Our target is accustomed to associate with the financial sector images of money falling from the sky, houses and trips, happy people. We decided, for web communication, to shake these clichés, but definitely reassuring obvious that users often leave us indifferent. "
Among the creativity currently online

Relax Loan: The proposed banners hung with an old five hundred newspapers. Time to enjoy a more comfortable life with a loan Dueggì Money.

Fast Loan: a slogan frequently used in commercials for financial companies, is tinged with irony by associating the image of a sperm that reached the finish line sports a sign saying "First".

Anxiety Loan: This is ironic about the creative financing panic: first floor, three blue pills, the most famous in the world, chosen as a remedy for anxiety.

30,000.01: accompanied by the claim "the loan with something more", this banner plays on the concept of strangeness to the attention of users.

The increasing attention of Dueggì Money Internet has led to 'open the company blog , a space, constantly updated by the editors internal, intended to deepen the theme of world finance and the creation of the Facebook page that represents a further opportunity for dialogue with whom, employees and customers, already knows the world and who could Dueggì Money to be part of.
Read the official press release. Dueggì Money
Roberta D'Onofrio
Press Office
Dueggì Money is a trademark of Dueggì Finanziaria UIC Registration Legislative Decree no. 385/93 n. 33928. Offers subject to acceptance by Finance Dueggì SpA or the Company will deliver the funding. Information sheets available at the headquarters and Stores Financial Dueggì Money.

Author: Pivari

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In the last months of 2008 were found in Italy a sharp decline in applications for personal loans and other types of consumer credit.
In addition to the reality of the economic crisis and the slowdown of purchasing luxuries has also shown an increase in loan applications rejected by banks and financial institutions.

The following is an interview appeared in the newspaper Sexolo Ninth Tenth of a lending agency "LC Service of Rapallo", specializing in loans and grants on the Ligurian territory.

From 'interview it seems that in the period before this Christmas practices of personal loans seem to crumble:

LC Service Rapallo:
"In recent days we have made several comparisons between mid-December with the same period in other years. We then noticed a significant drop in applications for personal loans. In fact, the fifteen practices loans ended the first half of December 2007 we moved to three practices in loans in the first half of December. People want access to personal credit, but for various reasons can no longer get a loan and credit. Surely the reasons are to be found in the fact that many people have already protested or reported as bad debtors. ».

We have seen many different cases such as for example by the employee with a regular paycheck came with a thousand euros net per month with various outputs including mortgage and other loans than eight hundred - nine hundred euros per month.
High desperate cases such as people who have over 10 revolving credit cards and have spent up to 15 thousand euros discovered through neglect.

As a good rule The relationship between rate of pay and salary, says LC Service of Rapallo, for employees expected to remain around 35 percent.

"We have noticed that years ago people called for a loan to buy expensive goods like cars, motorcycles, now the loans are used to cover other debts or have an urgent cash.

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